Paragon Software’s Pure Channel Program gains momentum as backup and recovery leader redefines industry’s approach to IT channel strategy

Paragon Software today has announced record revenue growth for the first half of 2014, besting last year’s number by 86 percent for the same period. Due primarily to this year’s launch of the company’s new Pure Channel partner program, this growth is being driven by the significant increase in the number of new opportunities registered by partners. In addition, the channel partners, resellers and managed service providers (MSPs) participating in Pure Channel are experiencing close ratios of well over 40 percent on the almost 500 new customer opportunities passed on to them through the program.

Focused on helping resellers simplify sales cycles and achieve profitable growth, Pure Channel represents a major overhaul to the company’s previous channel program. It stands out in the market because it eliminates the need for traditional revenue commitments, certifications and contracts. The program is built around Paragon Protect & Restore (PPR), the company’s industry-leading, image-based BDR product. PPR is optimized for small and midsize business and mid-enterprise markets and designed for physical, virtual and hybrid server environments.

“With Pure Channel, our goal is simple: to help our resellers and MSPs grow their businesses profitably. We’ve made it our commitment to do everything we can to be the most effective vendor on their line cards; the growth and opportunities we’ve delivered to date through the program this year – far outpacing the results of 2013 – are just the beginning,” said Tom Fedro, president of Paragon Software Group Corp.

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